Certification helps the consumer to choose products that meet the requirements of the specified standard, are suitable for the purpose and are safe from hazards to life and property;
Certification gives a buyer greater confidence in the integrity of the product,
Certification streamlines the production process and introduces a quality assurance system for ensuring conformity of the product to the standard; Certification enhances the marketability of products and provides an opportunity for competing with similar products and building a better image of the product both in the domestic and the international market;
Certification helps to reduce technical barriers to trade, as the World Trade Organization’s Agreement on Technical Barriers to Trade recognizes certification as an instrument to prevent technical barriers and as an important factor in the furtherance of international trade.